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Statement Of Intent

Statement Of Intent L/O - to produce a concise and well structured statement outlining your chosen brief. PRODUCE A THREE MINUTE MUSIC VIDEO FOR A PROTEST SONG FROM A FICTIONAL BAND/ARTIST SIGNED TO WARNER BROS. MUSIC, AND THE WORKING WEBSITE FOR THE BRAND/ARTIST CROSS-MEDIA PRODUCTION TARGET AUDIENCE: A SOCIALLY-CONSCIOUS, 16-25, MIDDLE TO UP MARKET DEMOGRAPHIC. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (Industry, Language, Audience and Representation) How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (Industry, Language, Audience and Representation)  To start, I intend to use the four areas of the media theoretical framework to con...

PROTEST SONG MUSIC VIDEO

Another Brick in the Wall Lyrics We don't need no education We don't need no thought control No dark sarcasm in the classroom Teachers leave them kids alone Hey, teachers, leave them kids alone All in all it's just another brick in the wall All in all you're just another brick in the wall We don't need no education We don't need no thought control No dark sarcasm in the classroom Teachers leave those kids alone Hey teachers, leave those kids alone All in all you're just another brick in the wall All in all you're just another brick in the wall "Wrong, do it again! Wrong, do it again!" "If you don't eat yer meat, you can't have any pudding How can you have any pudding if you don't eat yer meat?" "You, yes, you behind the bike sheds, stand still, laddy" Socially conscious, 16-25, Middle to Upmarket Demographic  Set mostly in school - education  Mental Health - links to exam stre...

Research: Codes and Conventions

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Research: Codes and Conventions L/O - to analyse similar products.  Analysis of Similar Products - Music Videos American Idiot - Green Day Representations - Emos/Punks - the clothing and colour of the music video is alternative and outgoing. It is not what people at the time would have considered the norm. Ideologies and Values - Green Day used this video as they have values of being American citizens.  American Idiot deals with themes of fear and xenophobia and accuses the mass media of using propaganda to stir up paranoia and hysteria.  "It’s about the confusion of where we’re at right now.” is a quote from Billy Joe Armstrong, one of the band members.  Use of Media Language to Construct Meaning Camerawork - Various range of camera shots, from close ups to long shots. Also some quick pan shots to keep up with the tempo of the song. Editing  - The editing has involved quick cuts between camera shots, this is to maintain and keep up with the fast te...

Target Audience 16-25 y/o

Hobbies Sports  Technology Music Cooking Issues they could be aware of Feminism